Easify Custom Product Options vs SM Product Options Comparison
For Shopify merchants, the ability to offer personalized products can dramatically improve customer engagement, average order value (AOV), and store differentiation. However, Shopify’s built-in variant limit—just 3 product options and 100 variants—makes it difficult to scale customization without third-party tools.
That’s where Shopify product options apps come in. In this product options Shopify app comparison, we take a deep look at Easify Custom Product Options and SM Product Options—two of the most capable solutions available for unlocking unlimited product customization possibilities.
Overview of Each App
Easify Custom Product Options
Easify is a feature-packed product options app designed to create highly customizable product pages. With a strong visual focus, it helps merchants build forms using multiple field types, visual swatches, tooltips, and conditional logic.
- Supports 25+ input types
- Color/image swatches, file upload, date pickers
- Conditional logic and tooltips
- Live preview for swatches
- Automatic price add-ons
- Theme auto-integration with Shopify 2.0 support
SM Product Options
SM Product Options is a modern, performance-first app built for Shopify 2.0 stores. It features an intuitive drag-and-drop builder, conditional logic, swatches, pricing formulas, and seamless integration with Shopify Functions, discount codes, and Shop Pay.
- Drag-and-drop UI with live preview
- Image, color swatches, buttons, text, uploads
- Multi-step customization flows
- Formula-based pricing
- Works with Shopify Functions, discount codes, multi-currency
- Edit-in-cart functionality and mobile optimization
Feature Comparison Table
| Feature | Easify Custom Product Options | SM Product Options |
|---|---|---|
| Text, Dropdown, Checkboxes | ✅ | ✅ |
| Image & Color Swatches | ✅ | ✅ |
| Conditional Logic | ✅ | ✅ (Advanced) |
| File Upload Fields | ✅ | ✅ |
| Tooltips & Help Text | ✅ | ✅ |
| Multi-step Form Builder | ❌ | ✅ |
| Drag-and-Drop Form Designer | ✅ | ✅ |
| Formula-Based Pricing | ❌ | ✅ |
| Integration with Shopify Functions | ❌ | ✅ |
| Edit-in-Cart Support | ❌ | ✅ |
| Import/Export Option Sets | ✅ | ✅ |
Ease of Use
Easify: Offers a friendly UI with extensive field type customization. Great for merchants who want visual product options without technical complexity.
SM Product Options: Combines a highly modern interface with logical grouping, preview tools, and responsive layout. Especially powerful for stores handling conditional logic and tiered product workflows.
Use Case Comparison
| Scenario | Recommended App |
|---|---|
| Basic personalization (e.g., name, message) | Both |
| Build-your-own bundle with multi-step options | SM Product Options |
| Add-ons with price calculation rules | SM Product Options |
| Date/time selection for bookings or delivery | Easify |
| Upload customer design/logo | Both |
| Shopify Functions or draft order support | SM Product Options |
Pricing Comparison
| Plan | Easify | SM Product Options |
|---|---|---|
| Free Plan | ✅ | ✅ |
| Base Paid Plan | $9.99/month | $10/month |
| Advanced Features (Formulas, Shopify Functions) | $19.99/month | ✅ ($20/month) |
| Full Feature Access in Trial | ✅ | ✅ |
Customer Support & Developer Access
| Support Feature | Easify | SM Product Options |
|---|---|---|
| Email Support | ✅ | ✅ |
| Live Chat | ✅ | ✅ |
| Help Docs & Setup Guides | ✅ | ✅ |
| Theme Installation Help | ✅ | ✅ |
| Custom Integrations Support | ✅ | ✅ |
Performance and Compatibility
Easify: Integrates with most themes and Shopify 2.0 blocks. Lightweight on storefronts but lacks integration with Shopify Functions or checkout-level APIs.
SM Product Options: Built for speed, compatibility, and extensibility. Offers deep support for Shopify-native features like Functions, Draft Orders, Shop Pay, and multi-currency stores.
Example Store Setup
Scenario: A DTC skincare brand selling customizable kits.
With Easify: Customer selects product size and scent from swatches, adds engraving text. Simple and visually appealing.
With SM Product Options: Customer builds a custom skincare routine through multi-step form: choose cleanser, serum, moisturizer → add-ons → discount code applied → edit in cart before checkout.
Reviews & Merchant Sentiment
- Easify: ⭐ 4.9 average rating. Known for simplicity, performance, and free plan. Merchants appreciate the field variety and tooltip system.
- SM Product Options: ⭐ 5 rating. Merchants highlight customer support, Shopify-native integrations, and the ability to scale advanced product logic workflows.
Final Verdict
Choose Easify if you:
- Run a small to mid-sized store focused on aesthetic presentation
- Need a free or budget-friendly product options tool
- Don’t require advanced pricing logic or checkout integrations
Choose SM Product Options if you:
- Need advanced logic, multi-step workflows, or Shopify Functions support
- Care about AOV optimization through upsells, add-ons, and pricing formulas
- Want a scalable solution for modern 2.0 themes and custom storefronts
Conclusion
Both Easify and SM Product Options are strong contenders in the Shopify customization space. Easify is ideal for basic to intermediate merchants focused on clean UI and essential features, while SM Product Options stands out as a future-ready powerhouse offering unmatched logic, compatibility, and performance capabilities for growing stores.
Ready to offer advanced product customization? Start your free trial with SM Product Options and turn your product pages into high-converting experiences today.