Eazy Product Options & Variant vs SM Product Options Comparison
Customizing product pages is essential for Shopify stores that sell personalized, configurable, or build-your-own products. Shopify’s built-in limitation—only 3 product options and 100 variants per product—is often not enough.
This product options Shopify app comparison explores two leading apps that overcome this limit:
- Eazy Product Options & Variant (a.k.a. Easy Product Customizer)
- SM Product Options
Below, we compare them across features, ease of use, pricing, integration, and real-world use cases to help you pick the right tool.
Overview of the Apps
Eazy Product Options & Variant
Eazy Product Options & Variant (formerly Easy Product Customizer) provides unlimited customization fields and variant management. Its strengths include quick setup, variant automation, and essential pricing add-ons.
- Unlimited custom fields: text, dropdowns, checkboxes
- Add-on pricing and upsells
- File upload, date picker, and color picker
- Auto-generation of variants for inventory sync
- Conditional logic support
- Lightweight interface designed for speed
SM Product Options
SM Product Options focuses on advanced customization, UX, and modern Shopify 2.0 features. It offers a visual, logic-first builder with live preview and support for rich workflows.
- Drag-and-drop builder with live preview
- Visual swatches (color/image), buttons, uploads
- Advanced conditional logic and multi-step flows
- Formula-based dynamic pricing
- Integration with Shopify Functions and discounts
- Edit-in-cart support and multi-currency pricing
- Option set import/export capability
Feature Comparison
| Feature | Eazy Product Options & Variant | SM Product Options |
|---|---|---|
| Text, Dropdown, Checkbox Fields | ✅ | ✅ |
| Color/Image Swatches | ✅ (basic) | ✅ (rich visuals) |
| File Upload | ✅ | ✅ |
| Date Picker | ✅ | ✅ |
| Conditional Logic | ✅ (simple) | ✅ (advanced) |
| Multi-step Option Flows | ❌ | ✅ |
| Formula-Based Pricing | ❌ | ✅ |
| Auto-Variant Creation | ✅ | ❌ |
| Edit-in-Cart | ✅ | ✅ |
| Shopify Functions & Discount Codes | ❌ | ✅ |
| Option Set Import/Export | Limited | ✅ |
| Shopify 2.0 Theme Support | ✅ | ✅ |
Ease of Use
Eazy Product Options & Variant: Quick to set up custom fields and variant generation. The UI is clean but less visual and intuitive for complex workflows.
SM Product Options: Modern drag-and-drop interface with real-time previews. Ideal for non-technical and advanced users building multi-step forms.
Use Case Scenarios
| Scenario | Best App |
|---|---|
| Add engraving text or name | Both |
| Customer image upload | Both |
| Color or pattern swatches | Both |
| Booking/order date selection | Eazy Product Options |
| Variant-linked inventory syncing | Eazy Product Options |
| Multi-step product bundler workflows | SM Product Options |
| Dynamic pricing calculations | SM Product Options |
| Apply discount codes to options | SM Product Options |
| Edit customization in cart | SM Product Options |
Pricing Comparison
| Plan | Eazy Product Options & Variant | SM Product Options |
|---|---|---|
| Free Plan | ✅ (limited) | ✅ (basic) |
| Base Monthly Cost | ❌ | $10/month |
| Advanced Feature Tier | $9.99/month | $20/month |
| Auto-Variant Creation | ✅ | ❌ |
| Formula-based Pricing | ❌ | ✅ |
Customer Support
| Support Feature | Eazy Product Options & Variant | SM Product Options |
|---|---|---|
| Email Support | ✅ | ✅ |
| Live Chat | ✅ | ✅ |
| Theme Installation Help | Limited | ✅ |
| Onboarding & Setup Assistance | Limited | ✅ |
Performance & Shopify Compatibility
Eazy Product Options & Variant: Lightweight and fast. Shopify 2.0 compatible with minimal storefront impact. Variant creation enables seamless inventory management.
SM Product Options: Optimized for storefront speed, Shopify 2.0, Functions, multi-currency, and Shop Pay. Designed to handle large catalogs and multi-step workflows efficiently.
Real-Life Example
Scenario: Personalized gift store.
Using Eazy Product Options & Variant: Customers select name, upload image, choose date of delivery, and the app generates a new variant for each unique combo.
Using SM Product Options: Customers go through a multi-step build process: select product type → upload photo → choose color theme → apply discount code → review options in-cart before checkout.
Reviews & Merchant Feedback
- Eazy Product Options & Variant: ⭐ 5 with hundreds of reviews. Merchants praise variant syncing and simplicity but note limited advanced logic.
- SM Product Options: ⭐ 4.9 with rising popularity. Highly rated for visual workflows, Shopify-native support, and proactive customer service.
Final Verdict
Choose Eazy Product Options & Variant if you:
- Need variant automation tied to unique combinations
- Require simple option forms with date pickers
- Prefer a lightweight, fast-loading solution
Choose SM Product Options if you:
- Want advanced visual builder and logic-first approach
- Need dynamic pricing, discount integration, or multi-step forms
- Care about Shopify 2.0 performance and future-proofing features
Conclusion
In this comprehensive product options Shopify app comparison, both Eazy Product Options & Variant and SM Product Options stand out—but for different use cases.
Eazy Product Options & Variant is a powerful but straightforward choice when you need automatic variant generation, simple date, file, and swatch inputs.
SM Product Options is the smarter pick for merchants who want a visual, logic-based experience, dynamic pricing, multi-step flows, and a truly modern Shopify integration.
Ready to scale your product customization? Try SM Product Options today and turn your product pages into powerful, high-converting experiences.