Hulk Product Options by HulkApps vs SM Product Options Comparison
Shopify is a powerful eCommerce platform, but when it comes to product customization, the native limitations—only 3 product options and 100 variants—can be a serious roadblock for stores offering personalized or configurable products.
To overcome these limitations, merchants rely on Shopify product options apps to offer unlimited variants, conditional logic, visual swatches, price add-ons, and more. Two popular options in the Shopify App Store are:
- Hulk Product Options by HulkApps
- SM Product Options
In this product options Shopify app comparison, we’ll compare these two apps in terms of features, pricing, ease of use, theme compatibility, and real-world use cases to help you make an informed decision.
What Do These Apps Do?
Hulk Product Options by HulkApps
Hulk Product Options is a well-established app that enables merchants to create unlimited product options and custom fields. It’s part of the HulkApps ecosystem, known for affordability and core functionality.
- Custom input types: text, dropdowns, checkboxes, file uploads
- Conditional logic for showing/hiding fields
- Basic price add-ons
- Supports product bundles and add-ons
- Lightweight form builder interface
SM Product Options
SM Product Options is a newer but fast-growing app designed with Shopify 2.0 compatibility in mind. It focuses on UI/UX, performance, and deep integration with modern Shopify features.
- Drag-and-drop builder with live preview
- Image and color swatches, file uploads, buttons
- Advanced conditional logic (modular & multi-step)
- Formula-based pricing
- Works with Shopify Functions, discount codes, and Shop Pay
- Edit-in-cart and multi-currency support
Feature Comparison
| Feature | Hulk Product Options | SM Product Options |
|---|---|---|
| Text, Dropdowns, Checkboxes | ✅ | ✅ |
| Image/Color Swatches | ✅ | ✅ |
| Conditional Logic | ✅ | ✅ (Advanced) |
| File Upload | ✅ | ✅ |
| Add-on Pricing | ✅ | ✅ |
| Multi-step Forms | ✅ | ✅ |
| Formula-based Pricing | ✅ | ✅ |
| Edit-in-Cart | ✅ | ✅ |
| Shopify Functions Support | ✅ | ✅ |
| Discount Code Compatibility | ❌ | ✅ |
| Shopify 2.0 Support | ✅ | ✅ |
| Import/Export Option Sets | ✅ | ✅ |
Ease of Use
Hulk Product Options: Easy to configure basic fields, but interface is dated and less intuitive for complex product flows.
SM Product Options: Offers a sleek, drag-and-drop UI, live preview, and a modular approach perfect for non-developers and power users alike.
Use Case Examples
| Scenario | Recommended App |
|---|---|
| Personalized message or name input | Both |
| File upload for photo printing | Both |
| Color or image swatch selection | Both |
| Build-a-box or bundle with logic | Both |
| Multi-step product configuration | Both |
| Support for Shopify discount codes | SM Product Options |
Pricing Comparison
| Plan | Hulk Product Options | SM Product Options |
|---|---|---|
| Free Plan | ✅ (limited) | ✅ (basic) |
| Paid Plan (base) | $10/month | $10/month |
| Advanced Plan | $49.90+/month | $20/month |
| Formula Pricing Support | ❌ | ✅ |
Customer Support
| Support Feature | Hulk Product Options | SM Product Options |
|---|---|---|
| Email Support | ✅ | ✅ |
| Live Chat | ✅ | ✅ |
| Theme Integration Help | Limited | ✅ |
| Onboarding Support | ✅ | ✅ |
Compatibility & Performance
Hulk Product Options: Works with most Shopify themes but lacks support for Shopify Functions, discount stacking, and modern performance features.
SM Product Options: Fully compatible with Shopify 2.0, Functions, multi-currency, and Shop Pay. Built for high-speed performance and scalable stores.
Real-World Example
Scenario: A Shopify store selling custom phone cases.
With Hulk Product Options: Add text box for name, dropdown for case model. No live preview or swatch selector.
With SM Product Options: Add image upload, color swatches, conditional logic for fonts, edit-in-cart preview, and dynamic price adjustment.
Ratings & Merchant Feedback
- Hulk Product Options: 4.7+ stars, praised for value and reliability but criticized for limited UI flexibility and features.
- SM Product Options: 4.9+ stars, praised for modern UX, feature richness, and excellent support.
Final Verdict
Choose Hulk Product Options if you:
- Need basic customization fields at a low cost
- Are comfortable with traditional UI
- Don’t require visual layouts or advanced Shopify integrations
Choose SM Product Options if you:
- Need modern UI with swatches, logic, and image previews
- Want Shopify Functions, discounts, and edit-in-cart UX
- Care about theme performance and Shopify 2.0 compatibility
Conclusion
Both Hulk Product Options and SM Product Options help Shopify merchants overcome Shopify’s variant limitations, but they serve different needs.
Hulk Product Options is best for basic, budget-friendly setups, while SM Product Options delivers advanced functionality, flexibility, and a better long-term investment for growing or high-conversion stores.
Ready to supercharge your product customization? Try SM Product Options and create personalized shopping experiences that convert!