SC Product Options vs SM Product Options Comparison

For merchants on Shopify, selling personalized or configurable products can quickly become a challenge due to Shopify’s native limitation of 3 product options and 100 variants per product. Whether you're offering custom engraving, build-your-own gift sets, or product bundles, you’ll need more flexibility than Shopify provides out of the box.

That’s where product options apps come in—empowering merchants to create advanced customization experiences with unlimited options, visual swatches, conditional logic, file uploads, and more.

In this article, we’re comparing two powerful solutions in the Shopify App Store:

What These Apps Do

SC Product Options by Shop Circle

SC Product Options (formerly known as Bold Product Options) is now owned by Shop Circle. It’s a comprehensive tool designed for merchants who want to go beyond the native Shopify limit and create highly customizable product pages.

  • Custom input fields: dropdowns, text, checkboxes, radio buttons
  • File uploads for personalized products
  • Conditional logic (rules for showing/hiding options)
  • Product bundling via add-on options
  • Price adjustments for customizations
  • Theme integration support

SM Product Options

SM Product Options is a newer, feature-rich solution tailored for modern Shopify 2.0 stores. It emphasizes visual UI, ease of use, performance, and compatibility with newer Shopify features like Functions and Shop Pay.

  • Drag-and-drop builder with live preview
  • Visual swatches (color, image, button)
  • Multi-step customization flows
  • File uploads and text inputs
  • Advanced conditional logic with modular layout
  • Dynamic pricing formulas
  • Discount code and Shopify Functions integration
  • Edit-in-cart support

Product Options Shopify App Comparison: Feature-by-Feature

Feature SC Product Options (Shop Circle) SM Product Options
Text, Dropdown, Checkbox Fields
Visual Swatches (Image/Color)
Conditional Logic ✅ (Advanced)
File Upload
Add-on Pricing
Product Bundling
Edit-in-Cart Support
Multi-Step Option Forms
Discount Code Compatibility
Formula-Based Pricing
Shopify Functions Support
Import/Export Option Sets
Shopify 2.0 Theme Support

Ease of Use

SC Product Options: A functional, rules-based interface that’s best for mid-level users. It gets the job done but feels slightly outdated.

SM Product Options: A drag-and-drop visual builder with a live preview mode. Great for both beginners and advanced merchants.

Use Case Examples

Scenario Recommended App
Add text input for engraving Both
Upload customer logo for apparel Both
Show/hide fields based on selection Both
Create multi-step product builders Both
Bundle add-ons (e.g., accessories) Both
Add formula-based price calculations Both
Provide edit-in-cart functionality Both
Support discounts for custom options Both

Pricing Comparison

Plan SC Product Options SM Product Options
Free Plan
Starting Price $14.99/month $10/month
Advanced Plan $39.99+/month $20/month
Formula-Based Pricing
Integration Support Limited Included

Customer Support & Integration

Support Feature SC Product Options SM Product Options
Email Support
Live Chat
Documentation
Theme Installation Help
Onboarding

Real Store Example

SC Product Options: Add name and message fields, basic logic for gift message, file upload for artwork.

SM Product Options: Swatches for styles, file upload for design, conditional logic for add-ons, discount code integration, edit-in-cart experience.

Reviews & Merchant Feedback

  • SC Product Options (Shop Circle): ⭐ 4.7 rating; merchants appreciate reliability but mention slow interface and updates.
  • SM Product Options: ⭐ 5 rating; praised for visual tools, speed, and responsive support.

Final Verdict

Choose SC Product Options if you:

  • Need basic product option functionality
  • Use Shop Circle tools already
  • Prefer a traditional logic-based setup

Choose SM Product Options if you:

  • Want Shopify 2.0 and Functions compatibility
  • Need discount code and formula pricing support
  • Prefer a faster, more visual UX
  • Plan to scale with multi-currency or Shop Pay

Conclusion

In this product options Shopify app comparison, both tools help you go beyond Shopify’s limitations. SC Product Options is a dependable legacy option, while SM Product Options is the choice for modern merchants focused on conversions, UX, and scalability.

Ready to transform your product customization experience? Try SM Product Options today and start building product pages your customers will love.

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