Variant Option Product Options by Relentless Apps vs SM Product Options Comparison
Shopify’s default product variant limitations can be a roadblock for merchants who want to offer rich customization experiences. Fortunately, apps like Variant Option Product Options by Relentless Apps and SM Product Options make it easy to unlock advanced product customization on your store.
In this in-depth product options Shopify app comparison, we evaluate these two powerful apps based on features, pricing, ease of use, UI/UX, support, and real-world use cases—so you can choose the best solution for your store's needs.
App Overview
Variant Option Product Options by Relentless Apps
Relentless Apps’ product options tool is a long-standing, reliable choice for stores needing custom fields and variant support beyond Shopify's built-in limits. It focuses on simplicity and speed while offering the essentials for product personalization.
- Supports dropdowns, text fields, radio buttons, image swatches
- Conditional logic available on higher-tier plans
- Color and image swatches included
- Simple, lightweight interface
- Works with most Shopify themes
- Basic price add-ons supported
SM Product Options
SM Product Options is a modern, fast-growing app optimized for Shopify 2.0 and high-conversion stores. It offers advanced visual product customization, dynamic pricing logic, Shopify-native integration, and drag-and-drop UI for complex product flows.
- Supports 15+ input types: swatches, image uploads, multi-select, etc.
- Multi-step forms and conditional logic (modular)
- Formula-based dynamic pricing & upsells
- Edit-in-cart, discount compatibility, and multi-currency support
- Shopify Functions and Draft Orders support
- Live preview and real-time logic handling
Feature Comparison Table
| Feature | Relentless Apps | SM Product Options |
|---|---|---|
| Dropdowns, Text, Radio, Checkboxes | ✅ | ✅ |
| Image & Color Swatches | ✅ | ✅ |
| Conditional Logic | ✅ (Premium) | ✅ (Modular & Visual) |
| Multi-Step Forms | ✅ | ✅ |
| File Upload / Image Upload | ✅ | ✅ |
| Formula-Based Pricing | ✅ | ✅ |
| Edit-in-Cart Customization | ✅ | ✅ |
| Shopify Discount Integration | ❌ | ✅ |
| Import/Export Option Sets | ✅ | ✅ |
| Live Preview Builder | ❌ | ✅ |
Ease of Use
Relentless Apps: Offers a minimal setup process and is ideal for merchants who need straightforward product options quickly. The UI is simple but lacks advanced logic previews or drag-and-drop organization.
SM Product Options: Includes a modern, intuitive builder with real-time previews and drag-and-drop logic blocks. It’s built for scalability and more complex product customization scenarios while still being easy for beginners.
Use Case Comparison
| Use Case | Recommended App |
|---|---|
| Basic personalization (e.g., name, engraving) | Both |
| Image or color swatch selection | Both |
| Complex bundle builder or gift sets | SM Product Options |
| Dynamic pricing based on options | SM Product Options |
| Editing customizations in cart | SM Product Options |
| Minimalist UI with simple fields | Relentless Apps |
Pricing Comparison
| Plan | Relentless Apps | SM Product Options |
|---|---|---|
| Free Plan | ✅ | ✅ (Basic Tier) |
| Base Plan | $9.99/month | $10/month |
| Conditional Logic | ✅ (Premium at $19.99/month) | ✅ (Included from Pro Tier) |
| All Features Unlocked | $19.99/month | $20/month |
Theme & Platform Compatibility
Relentless Apps: Compatible with most themes, but some custom styling may be needed. Does not fully integrate with Shopify Functions or Checkout Extensibility.
SM Product Options: Built for Shopify 2.0 themes, fully supports multi-currency, Shopify Functions (for discounts), and works well with Draft Orders and Shop Pay.
Real Store Example
Use Case: A Shopify store selling personalized leather wallets
With Relentless Apps: Customers can select color swatches and add personalized engraving. Limited to static price add-ons.
With SM Product Options: Customers go through a multi-step customization flow: choose leather type → color → engraving → packaging → add-on gift → price updates dynamically → all customizations editable in cart.
Customer Support & Documentation
| Support Area | Relentless Apps | SM Product Options |
|---|---|---|
| Email Support | ✅ | ✅ |
| Live Chat | ❌ | ❌ |
| Theme Installation Help | ❌ | ✅ |
| Onboarding or Migration Help | ✅ | ✅ |
| Developer Access / Custom Logic | Limited | ✅ |
Final Verdict
Choose Relentless Apps if you:
- Need a lightweight, minimal setup
- Only require basic product option fields
- Don’t need multi-step logic or dynamic pricing
Choose SM Product Options if you:
- Need multi-step forms, logic trees, or advanced product flows
- Want dynamic pricing, Shopify Functions, and discount compatibility
- Prefer an all-in-one, future-ready customization solution
Conclusion
Both Variant Option Product Options by Relentless Apps and SM Product Options provide merchants with powerful tools to go beyond Shopify’s default variant limits. While Relentless Apps is great for merchants who want simplicity, SM Product Options is the better choice for growing stores looking for advanced customization features, better UX, and Shopify-native integrations.
Ready to create high-converting product pages with advanced customization? Start your free trial of SM Product Options and build the personalized shopping experiences your customers expect.