How Much Does the Average Shopify Store Make Per Month?

Table of Contents

Introduction

Shopify has become one of the most popular eCommerce platforms, powering over 4.5 million stores worldwide. Entrepreneurs are drawn to its simplicity, scalability, and robust ecosystem.

But one of the most common questions aspiring entrepreneurs ask is:

“How Much Does the Average Shopify Store Make Per Month?”

The truth is, earnings vary significantly based on factors like product niche, marketing strategy, and customer retention. In this guide, we’ll explore average income ranges, real-world examples, factors influencing earnings, and strategies to boost revenue.

By the end, you’ll have a clear picture of what to expect and how to scale your Shopify business for maximum profitability.

What Is Shopify and Why Do People Choose It?

Shopify is a hosted eCommerce platform that allows anyone to create an online store without technical knowledge. It offers themes, payment gateways, inventory management, and marketing tools, making it ideal for beginners and seasoned business owners alike.

Why Shopify is popular:

  • Low entry barrier (start as low as $29/month)
  • Wide app ecosystem (apps for marketing, SEO, shipping, and more)
  • Trusted by big brands and small businesses
  • Secure payment processing with Shopify Payments

With all these benefits, it’s no surprise that Shopify attracts millions of merchants worldwide. But let’s get into the money talk—how much do these stores actually make?

Factors That Affect Shopify Store Earnings

Not all Shopify stores earn the same. Several key factors determine whether your store makes $100 or $100,000 a month.

1. Niche and Product Selection

The niche you choose plays a huge role. Some niches are more profitable (fashion, health & beauty, tech accessories), while others face intense competition.

2. Marketing & Advertising Efforts

Even the best products won’t sell without traffic. Paid ads (Google, Meta, TikTok) and organic marketing (SEO, social media, email) determine how many customers see your products.

3. Pricing Strategy

Profit margins depend on product sourcing and pricing. Low-ticket products require high volume, while high-ticket items can yield significant profit per sale.

4. Customer Experience and Retention

A store with repeat customers will always outperform one with only one-time buyers. Loyalty programs, personalized emails, and excellent customer service are crucial.

5. Store Design and Conversion Optimization

A well-designed store builds trust and encourages conversions. Optimized product pages, fast checkout, and mobile responsiveness can double or triple revenue.

How Much Does the Average Shopify Store Make Per Month?

Now, let’s break down income potential into three categories.

1. Beginners and Small Stores

Earnings: $0 – $1,000/month
Most new Shopify stores don’t make much in their first months. In fact, around 90% of new stores fail due to poor product-market fit or lack of marketing.

2. Growing Stores

Earnings: $1,000 – $10,000/month
Merchants who understand their target audience, run ads, and optimize their store often reach this stage within 6–12 months.

3. Established and High-Performing Stores

Earnings: $10,000 – $100,000+/month
These stores have built strong brands, optimized their funnel, and often rely on influencers, SEO, and paid ads. Some scale to 7–8 figures annually.

Case Studies & Examples

  • A dropshipping store selling fitness products reportedly earned $50,000/month after one viral TikTok campaign.
  • A fashion brand on Shopify scaled to $250,000/month by focusing on influencer partnerships.
  • Small stores selling unique handmade items often earn between $2,000 – $8,000/month consistently.

Hidden Costs That Affect Profitability

Revenue ≠ Profit. Shopify store owners must account for hidden costs:

  • Shopify subscription fees ($29 – $299/month)
  • Apps & plugins ($50 – $300/month)
  • Marketing spend (can be 20–50% of revenue)
  • Transaction fees (2.9% + 30¢ per sale if not using Shopify Payments)
  • Shipping & fulfillment

A store making $10,000/month might only net $3,000 – $5,000 after expenses.

How to Increase Your Shopify Store Revenue

If you want to move from a beginner level ($0 – $1,000) to established store ($10,000+ per month), here are strategies:

1. Optimize Product Pages

Use high-quality images, detailed descriptions, and reviews. Add urgency (limited stock, countdown timers).

2. Upselling & Cross-Selling

Apps like SM Product Options, Bold Upsell, or ReConvert can increase Average Order Value (AOV).

3. Leverage SEO and Content Marketing

Ranking on Google for product keywords can drive free, long-term traffic.

4. Social Media & Influencer Marketing

TikTok, Instagram, and YouTube drive massive conversions. Influencers can help your brand go viral.

5. Email & SMS Marketing

Abandoned cart recovery, personalized recommendations, and seasonal promotions boost repeat sales.

Realistic Income Expectations for New Merchants

  • First 3 months: Expect little to no profit. This stage is for testing products and building traffic.
  • 3–12 months: If consistent marketing is applied, $1,000 – $5,000/month is achievable.
  • 1–2 years: Stores with a solid brand can hit $10,000 – $50,000/month.
  • Beyond 2 years: With scaling, automation, and multiple sales channels, some Shopify stores surpass $100,000/month.

FAQs

1. How much does the average Shopify store make per month?

Most stores make between $1,000 – $10,000 per month, but top-performing stores make $100,000+.

2. Can you make $10,000 a month with Shopify?

Yes, but it requires consistent marketing, a good niche, and optimized operations.

3. What percentage of Shopify stores are successful?

Roughly 10% of stores become profitable; the majority fail due to lack of strategy.

4. How long does it take to make money on Shopify?

Most stores take 3–6 months to see steady revenue, but scaling can take over a year.

5. Is Shopify good for beginners?

Yes, Shopify is beginner-friendly, but success depends on choosing the right products and marketing effectively.

Conclusion

So, how much does the average Shopify store make per month?

It varies widely. While many stores make under $1,000/month, dedicated entrepreneurs can scale to $10,000 – $100,000+ per month with the right strategies.

The key is finding the right niche, investing in marketing, and continuously optimizing your store. With persistence and smart execution, Shopify can be a powerful tool for building a profitable online business.

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